So speculation is swirling: What will this moment mean between the lyrically sharp MC and verbal live-wire commander-in-chief? Lamar’s fellow Comptonite, and perhaps hip-hop’s most famous Trump antagonist, YG, has at least one suggestion for Lamar.Īye if you see Donald Trump tell em we said 🖕🏾’em…… For the kulture Trump, a frequent sporting provocateur, has been an occasional target of Lamar’s lyrics dating to 2015. From self-doubt to self-proclaimed greatness, Lamar’s ascension coincides and often collides with the United States’ 45th president. This VIP list reportedly includes President Donald Trump. And while his 2012 “m.A.A.d city” (featuring MC Eiht) is featured in the next week’s Den of Thieves, Lamar recently confirmed that he and his Top Dawg Entertainment are producing the soundtrack for Black Panther, led by a collaboration with SZA titled “ All The Stars.”Īll the stars are expected to flood box suites to watch the Quavo-endorsed University of Georgia versus the crème de la crème University of Alabama.

And in 2017, not only did he surpass even Beyoncé and Bruno Mars with more than 2 billion radio spins, but Lamar also had five of the most streamed songs of 2017. Lamar’s tour dates routinely gross more than $1 million per night.

Kendrick Lamar’s ‘DAMN.’ good run places him face to face with the presidentįorbes placed Lamar on its December 2017 cover, lauding the “antisocial extrovert” for his business decisions such as ending his long relationship with Reebok and launching a new collaboration with Nike.

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Lamar’s résumé of course warrants his booking. But in an effort to mirror February’s actual Super Bowl, the College Football Playoff and ESPN announced last spring that an artist would perform.

The all-Southeastern Conference main event is Monday night in Atlanta.Ĭollege halftime shows traditionally feature marching bands. But a decade and a half after the fight he references on “ ELEMENT.,” from 2017’s Grammy-nominated album DAMN., here he is: headline performer at halftime of the college football national championship - the NCAA’s Super Bowl. Certainly not when he, as a teenager, was getting stomped at Compton, California’s, Avalon Swap Meet. Fifteen-year-old Kendrick Lamar likely never thought he’d be performing at halftime of one of the biggest sporting events of 2018.

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